Road Safety
Trucking into the Future… Safer Always
TV9 Network, in association with Tata Motors, is proud to launch Trucking into the Future… Safer Always—a comprehensive campaign dedicated to advancing road safety within the trucking community. This initiative aims to address critical aspects of road safety by raising awareness about safety technologies in trucks and their usage, while equipping truck drivers with the knowledge and tools necessary for safe driving on Indian roads.
As part of the campaign, two specially designed trucks will travel to 30 Transport Nagars across the country. This initiative will focus on delivering masterclasses and trainer-led coaching to 25,000+ drivers, enabling them to adopt safe driving practices and effectively utilize Tata Trucks’ safety technologies to minimize accidents. Additionally, it will showcase how emerging technologies and innovations can enhance safety standards within the trucking industry.
Beyond road safety, the campaign will also raise awareness about health and wellness, addressing crucial factors such as fatigue management, sleep deprivation prevention, and vision care—key elements in preventing accidents and promoting safer driving practices.
To further encourage investment in and adoption of trucks with advanced safety technologies, four regional forums will be hosted in key cities, bringing together leading transporters and fleet owners. These forums will serve as a platform for fleet operators, transport and logistics stakeholders, and policymakers to engage in discussions on road safety solutions and industry advancements. The campaign will also recognize key stakeholders who are driving the agenda of road safety through the adoption of safer trucks.
Mission and Objectives of the Campaign
Truck drivers, the unsung Saarthis of our roads, steer the nation forward with unwavering dedication. Tata Motors is committed to making India’s roads safer by empowering the backbone of the transport industry—truck Saarthi. Trucking Into the Future, Safer Always is a nationwide initiative focused on upskilling truck drivers through a comprehensive on-ground activation drive. This campaign aims to enhance road safety awareness, equip drivers with essential skills, and promote responsible driving practices, ultimately reducing road accidents and ensuring safer highways for all.
Driver Upskilling
Road safety starts with knowledge. This pillar covers key driving and maintenance skills like vehicle checks, trip planning, tyre pressure monitoring, traffic rule compliance, and avoiding distractions like alcohol and mobile use.
Driver Fatigue Management
Long hours reduce reflexes and decision-making. This pillar promotes fatigue management through structured breaks, sleep awareness, and stress reduction to keep drivers alert and safe.
Drivers' Health & Well-being
A healthy driver is a safe driver. This initiative stresses medical check-ups, hydration, nutrition, and overall well-being to ensure drivers stay fit for long-haul journeys.
Technology Adoption
Innovation enhances road safety. This campaign educates drivers on telematics, ADAS, and fatigue monitoring solutions to prevent accidents and boost driving efficiency.
